Shrinkflation Calculator

What is shrinkflation and how does it affect your household economy?

Shrinkflation (known in English as shrinkflation) is a commercial practice that consists of reducing the size, weight or quantity of a product while maintaining, or even increasing, its selling price. It is a form of hidden inflation that often goes unnoticed by the average consumer, who perceives that the price on the shelf is the same, without realizing they are paying more for each gram or milliliter.

Our calculator has been designed to give you transparency. By comparing the old price per unit of measure against the new one, you will be able to see the real percentage increase and decide if that product is still worth it.

How to use the hidden price increase calculator

To find out how much you are overpaying, you just need to follow these simple steps with your product's data:

• Old product data: Enter the weight or quantity the package used to contain and the price you paid for it.
• New product data: Enter the new reduced quantity and the current in-store price.
• Instant result: The tool will show you the real percentage increase and the equivalent price you would be paying if the package had not changed size.

Common examples of shrinkflation in the market

This strategy is especially common in high-consumption products. Some of the most frequently detected cases by consumers include:

• Snacks and potato chips: Bags with more air and fewer grams of product.
• Chocolate bars: Reduction in thickness or ounces while maintaining wrapper size.
• Hygiene products: Gel or shampoo bottles with 50ml or 100ml less.
• Cereals and pasta: Boxes that maintain their front height but reduce their depth.

Using a shrinkflation calculator is the first step to becoming a conscious consumer and protecting your monthly budget against marketing strategies that hide price increases.